Founded in 2003, Visit Frisco has grown in tandem with the extensive growth of leisure travel, sports, and meeting facilities within the city. It’s the organization’s mission to generate a positive awareness of Frisco as a premiere destination for meetings, sporting events, conventions, trade shows, leisure travel, and to positively impact the economic base of the City of Frisco. Official accreditation recognizing excellence and achievement was awarded in 2009 by the industry organization Destination’s International.

Visit Frisco

Marla Roe

This department oversees the planning and execution of sales strategies to drive revenue growth.

Sales Management

This department focuses on driving sales and managing customer services to enhance client satisfaction and business growth.

Sales & Services

This department coordinates services and support for travelers at various destinations.

Destination Services

This department focuses on promoting the organization's brand and managing events to engage with audiences.

Visit Frisco

Org chart

Teams

Sales Management

Sales & Services

Destination Services

Marketing and Events

Offices

Visit Frisco

Org chart

Teams

Sales Management

Sales & Services

Destination Services

Marketing and Events

Offices

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