Sofie Batten

Sofie Batten is an experienced communications professional currently serving as the Communications & Media Manager at Visit Victoria since September 2019. Additionally, Sofie has held the role of Senior Account Manager at Alt/Shift since September 2017, overseeing a diverse portfolio of clients that includes both consumer brands and government organizations. Prior experience includes a position as Senior Account Manager at Reymond Communications, where management of hospitality and lifestyle accounts was a primary responsibility, and earlier roles included Account Manager and Intern at the same agency, focusing on media monitoring, research, and copywriting. Sofie also completed an internship with Coles Corporate Affairs, contributing to data collection and campaign observations. Educationally, Sofie holds an Advanced Diploma and a Diploma in Business (Public Relations) from RMIT University.