Johan Larson

Johan Larson serves as VD and owner of HOVFJÄLLET AB since October 2019, and is the principal owner of LarssonBuss and Skidshopen Örebro through JL Marknad AB, focusing on innovation and high service levels in the transport and retail sectors. Additionally, Johan Larson holds significant positions in the Swedish tourism and ski industry, including Chairman of Visita Mellersta and board member of both Visita's national board and SLAO. Past roles include CEO and Head of Marketing Director for Snowsport Sweden, alongside experience as Facility Manager at Grönklittsgruppen AB and prior leadership at Ånnaboda-Storstenshöjden and JL Marknad. Johan Larson completed a Gymnasieexamen in Social Sciences at Karolinska läroverket Örebro between 1989 and 1992.