Jacob Lisbygd

Jacob Lisbygd currently serves as Head of Brand & Creative at VisitDenmark since May 2024 and is the founder and owner of Medvind Kommunikation, a creative agency specializing in tourism and experiences, since February 2021. Previous roles include Senior Marketing Manager and Senior Project Manager at VisitDenmark, where Jacob developed significant campaigns and strategic initiatives post-COVID, and conceptualized international branding projects. Experience also includes positions such as Brand Manager at Slowjuice Copenhagen, Consultant at fireball, and Travel and Marketing Manager at China Experience, among others. Jacob holds a Master of Arts in Corporate Communication and a Bachelor of Arts in Marketing & Management Communication from Aarhus University.