Héctor S. Martínez

Héctor S. Martínez is a graphic designer who currently works at Visual Branding. Prior to this, they were the CEO and founder of Bengala Travel from August 2011 to July 2015. In this role, they were responsible for project management, brand strategy, informational architecture, interaction design, UX/UI, wireframes, creative copywriting, sales management, design, photography, translation, blogging, and responsive design (mobile).

Targeting 18-40 year olds in Northern Europe with a medium-high annual income of > EUR 50K, Héctor conducted research on private tourism trends, focusing on client demographics, preferences, medium daily spending, and service black points. Héctor then used this information to build an end-to-end business model with people’s roles, operations, timetables, costs, phases, and Return on Investment.

Pitching the business to several potential investors and choosing the one who best met the project needs in order to increase the business value, Héctor then gathered skilled professionals from different areas including programming, design, copywriting, photography, sales, and information architecture. Together they wrote a flexible business rules system and developed a large-scale website. The team also launched an online advertising campaign to start escalating in the page rank.

Finally, Héctor executed a one-on-one sales strategy to reach the business owners (providers) and bring them into the operation basics. Thanks to his

Héctor S. Martínez graduated from the University of Havana with a bachelor's degree in social communications and a focus in corporate branding and advertising.

Héctor S. Martínez reports to Ray Kenner, Creative Director. Some of their coworkers include Bryan Bouder - Video Producer, Christopher Doehling - Illustrator & Cartoonist.