Visual Logic

As the Managing Partner at Visual Logic, Andy has a passion for building businesses, cultures and user experiences. He believes creating a culture which fosters collaboration, creative freedom and honest interactions directly influences the quality of user experience solutions.

With over 20 years of experience in the UX field, he has worked on hundreds of solutions for customers in a variety of industries including: agriculture, military, commercial, financial, insurance and e-commerce. One of his most memorable projects was creating a touch-screen interface for an armored vehicle used to detect plastic IEDs.

A designer at heart, Andy is energized every time he opens Photoshop, Illustrator or his Faber-Castell colored pencil case. A family history of entrepreneurship drew him to start his own business in 2001, which became Visual Logic in 2011. The ability to think creatively and understand complex business challenges has helped him and his business partner grow Visual Logic to 15 people and land a spot on the prestigious Inc. 500 list.

Visual Logic's headquarters in Waterloo, IA, United States

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