Katie Smith

CRO Strategist

Katie Smith is a seasoned professional with extensive experience in UX research and strategy, currently serving as a CRO Strategist at Visually since September 2025. Prior to this role, Katie worked at Anatta as a Senior UX Researcher, where management of comprehensive UX research for DTC ecommerce clients resulted in a 60%+ experiment win rate. Previous positions include UX Researcher and UX Designer at Little Dog Agency, Inc., where the focus was on driving intuitive website design through collaboration with stakeholders, as well as earlier internships at Archetype SC and RockTenn. Katie holds a Bachelor's Degree in Graphic Communications from Clemson University and has also studied at Lorenzo de' Medici.

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