Lucy Patterson

Lucy Patterson is a seasoned professional in affiliate marketing and e-commerce, currently serving as the Senior Affiliate Account Director at Visualsoft, a Shopify Plus Partner, since October 2025. Previously, Lucy held various roles at Silverbean, where responsibilities included Affiliate Marketing Manager and Executive, contributing to the organization's recognition as a Certified B Corp™. Early career experience includes serving as a Community Representative for Pancreatic Cancer Action, where Lucy notably raised awareness through media interviews on Metro Radio and BBC Radio Newcastle. Lucy's background also encompasses roles in e-commerce strategy and customer relations at Visualsoft, as well as experience in partnerships and social media at The Office Rocks Ltd. Academically, Lucy holds a Bachelor’s Degree in Fashion Journalism from the University of Sunderland and has completed A Levels in English Literature, English Language, and Textiles.