Patrick Heselwood is a Conversion Account Director at Visualsoft, where they lead experimentation programs using digital strategy and analytics to enhance business growth for various clients. Previously, they worked as a Conversion Specialist at Journey Further from 2022 to 2024. Patrick holds a Master of Arts in Political Communication from the University of Leeds, graduating with distinction, and is currently pursuing a Bachelor's degree in Politics at the same institution. Their interests in communication and human behavior inform their approach to optimizing websites and user experiences.
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