Massimo Straini

Massimo Straini is an accomplished professional with extensive experience in the medical equipment sector, currently serving as the Founder and Administrative Director of Medical Idea S.r.l. since March 2009, where responsibilities include technical assistance and customer value creation. Straini also holds positions in business development for TENS Srl and co-founded Medical Rental Srl for equipment rental needs. Earlier roles include sales agent at Ditta Individuale and junior marketing assistant at Pie Medical Imaging, with a strong foundation in market research and strategic marketing initiatives. Straini earned a degree in Strategia e politica aziendale from IULM University between 1998 and 2003.