Vitality
Sofia Lebedeva has extensive experience in marketing and account management, working with companies such as Vitality Group Inc., Rooted in Motion, and Alchemy Brand Group. Sofia has also held roles at The Giant Steps, OPT1MUS, and WorldWhere®. Sofia has a Bachelor of Arts in Marketing Communications and Advertising from Columbia College. Sofia has demonstrated strong leadership skills in organizing teams and exceeding goals.
Vitality
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Vitality is a leading behavior change platform which uses the power of incentives, data and behavioral economics to make people healthier and enhance and protect their lives. Vitality has achieved global scale through successful partnerships with leading insurers and the most forward-thinking employers around the world. More than 20 million people in 24 markets engage in the Vitality program. Vitality Group is responsible for the global expansion of the Vitality Shared-Value Insurance model using the capabilities of Discovery and its network. Vitality was founded 20 years ago by Discovery Limited – a leading financial services company listed on the Johannesburg Stock Exchange.