Founded in 1921, Vitamix manufactures high-­‐performance blending equipment for home and commercial use.

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Vitamix Corporation

Vitamix Corporation's headquarters in Cleveland, OH, United States

Steve Laserson

Bonnie Gordon

Aaron Bores

Brad Berelsman

Craig Dukes

Leah Fazio

Laura Ostenkamp

Matt Mrakovich

The Engineering and Technical Development team at Vitamix Corporation is responsible for designing, developing, and enhancing high-performance blending equipment. This multidisciplinary team leverages engineering expertise, innovation, and compliance to create cutting-edge products, ensuring safety, reliability, and exceptional user experience in both home and commercial settings. Their work involves collaboration on new product development, system integration, and ongoing product improvement to meet evolving market demands.

Engineering and Technical Development

The Sales Operations team at Vitamix Corporation drives revenue growth by optimizing sales strategies and processes across various regions—including North America, Canada, and Mexico—and ensuring alignment between sales initiatives and company objectives. They provide critical support through analytics, program management, and territory planning, enabling the sales force to effectively engage with customers and maximize performance in both home and commercial markets.

Sales Operations

The Marketing and Communications team at Vitamix Corporation is responsible for developing strategic marketing initiatives to promote the brand and its high-performance blending equipment across various channels. They oversee direct-to-consumer marketing, trade marketing, and digital engagement, ensuring a cohesive brand message that resonates with both home and commercial users. This team also manages content creation and digital design to enhance customer experience and drive sales growth.

Marketing and Communications

The Human Resources and Payroll team at Vitamix Corporation is responsible for fostering a positive workplace culture by managing recruitment, employee relations, and talent development. They oversee benefits administration, compensation strategies, and ensure accurate and timely payroll processing, all aimed at supporting and attracting top talent while aligning with the company’s values and goals.

Human Resources and Payroll

The Leadership Team at Vitamix Corporation is responsible for setting the strategic direction and vision for the company, ensuring operational excellence, and driving innovation in high-performance blending technology. Comprising the President and CEO, this team oversees all aspects of the organization, fostering a culture of collaboration and growth while positioning Vitamix as a leader in both home and commercial markets.

Vitamix Corporation

Org chart

Teams

Engineering and Technical Development

Sales Operations

Marketing and Communications

Human Resources and Payroll

Leadership Team

Offices

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