Barbara Friedli is currently the Global Head of Communications at Vitra, where Barbara also leads the sustainability efforts. Barbara previously worked as a PR-Consultant at Flowcube Communications. Barbara holds a degree in Strategic Sustainability for Business from the University of California, Berkeley, a degree in Global Strategic Communication from Columbia University, and a degree in Wirtschaftskommunikation from Hochschule für Wirtschaft Luzern. Additionally, Barbara has a degree in Journalismus und Medien from Medienausbildungszentrum, MAZ, Luzern.
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