Rob Cohen

Rob Cohen is the Chief Administrative Officer and General Counsel at Rob Cohen, PLC, where they have been the Principal since 2021. They co-founded Vitu in 2005, serving as a co-founder, Director, and General Counsel, and previously held various leadership positions at Auto Advisory Services, including President and Chairman. Rob's expertise encompasses legal compliance and consulting within the automotive industry, with significant work in consumer vehicle leasing, sales finance compliance, and advertising compliance. They earned a J.D. in Commercial Law from Whittier Law School and hold an M.B.A. in Finance and Marketing from the University of California, Irvine.