Patrick Yik is an experienced professional in product management with a focus on digital transformation and data-driven growth. Currently serving as a Senior Product Manager at Viu since December 2021, Patrick leads the Strategic Enablement of Viu’s Digital Engagement Foundation across multiple markets, specializing in aligning product, marketing, and data initiatives. Prior experience includes a role as Product Manager at Hong Kong Economic Times, where Patrick directed the digital transformation of the media landscape, and as Product Manager at TVB, where initiatives focused on e-commerce expansion and digital ecosystems were successfully implemented. Patrick's career began as a Full Stack Developer after earning a Master of Science and Bachelor of Engineering, both in Information Engineering, from The Chinese University of Hong Kong.
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