Sai Ganesh is an experienced marketing professional with a strong background in digital marketing, customer analytics, and data science. Currently serving as Associate Director of Marketing at Viu since February 2019, Sai has overseen growth strategies that enhance user acquisition, retention, and customer loyalty, in addition to leading offline activation campaigns and employing advanced analytics tools such as SQL, Power BI, and Google Analytics. Prior roles include Senior Manager for Consumer Growth and Insights at Viu, Head of Analytics and CRM at BookMyShow Indonesia, and Data Scientist at ANVAYA Analytics Lab. Sai holds an MBA from the Indian Institute of Management Bangalore and a degree in Aerospace Engineering from the Indian Institute of Technology Kharagpur.
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