Tracy Cheng

Tracy Cheng has extensive experience in digital marketing and leadership roles across various industries. Currently serving as AVP of Marketing Digital Media at Viu since June 2018, Tracy is responsible for defining regional digital marketing strategies in Southeast Asia, focusing on user acquisition and optimizing conversion metrics. Prior to Viu, Tracy was the Chief Executive Officer at SiSGUIDE & Kigital, offering integrated digital marketing solutions in Greater China. Tracy also held significant positions at Honey-Moon Dessert Group, PCCW Media Limited, and Nokia, where roles included leading large-scale marketing initiatives and brand revamps. Tracy holds a degree from HKUST Business School, completed in 1995.