Phil Cook

Phil Cook is a customer-centric commercial leader currently serving as the Commercial & Customer Director at Vivedia, where they drive strategy and improve performance. With a track record of significant contributions across various sectors, Phil previously held senior roles at Bupa, Three, and NatWest Group, managing large P&L accounts and delivering impactful growth initiatives. They hold a BA Hons in Finance & Marketing from Birmingham, earned between 1999 and 2002. Throughout their career, Phil has focused on building innovative products and customer experiences that drive measurable commercial success.