Travis Smith currently serves as the Regional Vice President for Sports and College Partnerships in North America at vivenu, a role held since July 2025. Prior to this position, Travis held multiple leadership roles at Salesforce from October 2013 to July 2025, including Regional Vice President for Sports & Media and Regional Manager for Commercial Sales in the Growth Business. Earlier career experiences include various sales and management positions at Xerox Canada from May 2009 to September 2013, and engaging roles at Inventa in 2008. Travis Smith holds a Bachelor of Commerce degree with a Marketing major from the University of Guelph and completed earlier education at St. Augustine CHS.
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