Lars Toft is a seasoned sales and marketing leader with over 20 years of experience in the ICT industry, focusing on driving growth across Northern Europe. Currently, Lars serves as the Head of Sales for Northern Europe at both VIVERSE and HTC, where they manage regional business results and oversee key commercial activities. Previously, Lars held the position of Country Manager for Nordics at HTC, successfully overseeing profit and loss responsibilities while implementing impactful go-to-market strategies. Lars has contributed as a jury member for the Danish Digital Award, emphasizing the creative use of technology in addressing business challenges. With an educational background in business administration and sales management, Lars combines strategic vision with hands-on execution to foster customer success and drive measurable results.
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