Michael Wilmeth

Michael Wilmeth is an accomplished marketing professional with extensive experience in the education and financial services sectors. Currently serving as the Director of Integrated Marketing (Global) at Vivi since December 2024, Michael has held significant positions at Pearson since 2011, including Board Member and Treasurer for Pearson Online Academy and Director of Marketing for Pearson Virtual Schools, where strategic B2B marketing initiatives were successfully executed. Previous roles include Senior Director of Marketing at Hatch Early Learning, Vice President of Marketing at SchoolPass, and Director of Marketing at Calvert Education, showcasing a proven track record of driving lead generation and revenue growth. Michael's career, which began at Callahan and Company and included leadership roles at Legg Mason and Woodward & Lothrop, is backed by a Bachelor of Business Administration in Marketing from James Madison University.