Vividata provides a deep, real-life view of how Canadians think, behave, and engage with media, brands, and each other by combining robust, reliable data with strategic analysis. 

Vividata delivers insights that go beyond what happened to explain why it happened and what to do next. Our data reflects the diversity of Canadians across demographics, lifestyles, regions, and cultures. 

Used by media owners, agencies, marketers, researchers, and analysts across Canada, Vividata supports planning, targeting, strategy, and measurement in a cross-platform, cross-media world. 

As a collaborative, member-based organization, Vividata blends the art and science of data collection and analysis to provide accessible, flexible, and actionable insights that reflect real Canadian lives.

Vividata

Pasquale Pellegrini

This department focuses on enhancing client interactions and ensuring satisfaction through tailored services and solutions.

Client Enablement

This department focuses on managing operational processes and analyzing consumer insights to inform marketing strategies.

Operations and Insights

This department focuses on innovation and the advancement of new products and technologies through research and analysis.

Vividata

Org chart

Teams

Client Enablement

Operations and Insights

Research and Development

Offices