Kyle M. has been in the marketing and tennis industries for over 10 years. Kyle began their career as a Teaching Professional at the Western Reserve Racquet & Fitness Club in 2009, where they were USPTA certified and worked with all skill levels and ages. In 2015, they took on the role of NEOTA Pattison Qualifier Tournament Director for the Northeast Ohio Tennis Association.
In 2016, Kyle M. joined GrowthPoint: B2B Sales & Marketing Growth Services as a Digital Marketing Specialist. Kyle helped develop new process workflow integrating disparate tech platforms into a real-time campaign KPI dashboard, spearheaded integrated media campaigns, executed and optimized programmatic online display, native and video advertising campaigns, and project managed client email marketing campaigns.
In 2019, Kyle M. joined VividFront as Managing Director, Marketing Services. Kyle then moved on to become Director of Marketing Technology & Analytics, Senior Marketing Executive, and Account Executive.
Kyle M. holds a B.S.B.A in Marketing from John Carroll University, which they obtained between 2014 and 2016. Kyle also holds a number of certifications, including an Advanced Programmatic Certification from StackAdapt obtained in May 2021, an Advanced Google Analytics certification from Google obtained in August 2020, a Google Analytics GA4 Certification from Google obtained in August 2022, a Google Analytics Power User certification from Google obtained in April 2020, a Google Campaign Manager Certified certification from Google obtained in January 2021, a Google Shopping Ads Certification from Google obtained in March 2020, an AdWords Display Certification from Google obtained in October 2017, an AdWords Search Certification from Google obtained in October 2017, and a Google Analytics Individual Qualification from Google.
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