Two chemists at Chalmers University of Technology first came up with a concept that was meant to provide a solution to the colour-related inefficiencies the textile industry faces when trying to reuse and recycle garments. The reversible printing technology that resulted from four years of development is now the cornerstone of Vividye, and is nowready to be implemented in a variety of circular business models.Vividye is now featured in Mission Innovation's Net-Zero Compatible Initiative list as one of the top 1000 companies with the highest potential to reduce emissions in the near future.

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