A project born from those who do publishing and communication, to ensure quality monetization while respecting the user experience and with a deep knowledge of the target market and its dynamics. Vivimedia, the new programmatic concessionaire of the Pubbliemme group, is born, which stands as an innovative reality in the digital advertising landscape, strong in the experience and authority of LaC Network, one of the largest publishing groups in Southern Italy. The launch of Vivimedia represents the natural evolution of a publishing path in which content monetization and respect for the user experience merge tailor-made solutions for publishers.
Underlying Vivimedia is a deep understanding of the challenges publishers face daily in maximizing revenue without compromising editorial quality. Founded within an industry group with strong experience in publishing, communications, and media, Vivimedia knows how crucial it is to offer advertising tools that do not hinder reading while optimizing the monetization of online content.
With advanced technologies such as the customizable video player and Viviscroll widget, Vivimedia enables publishers to combine efficiency and flexibility. The video player is custom-designed for each publisher, ensuring maximum integration with content, while Viviscroll, with its article correlation system, increases page views, improving user engagement and optimizing advertising revenues. All while maintaining high performance standards to ensure full compliance with Web Core Vitals and SEO best practices.

Vivimedia

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Vivimedia

Org chart

Teams

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