Vivo Performing Arts is a new name and look for Celebrity Series of Boston. Launched in January 2026, Vivo brings a new rhythm for Boston—putting live performing arts center stage.

Our name shares a root with vivacity, molto vivace, and joie de vivre—and it simply means “I live” in Spanish and Italian. Vivo evokes feelings of growing, thriving, and lasting. It clarifies what we do: we present live events that move, connect, and inspire.

Our mission is to enrich and inspire our community through exceptional live performances.

Our vision is a Greater Boston where the performing arts are a valued, life-long, shared experience—on stages, on streets, in neighborhoods—everywhere.

Follow Vivo Performing Arts for performances, announcements, and updates.

Vivo Performing Arts

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