Alisa B.

Alisa B. currently serves as a Senior Experience Strategist at VML MAP, focusing on CRM experience strategies that enhance customer engagement and loyalty through personalized content and channel strategies. Previously, Alisa worked as a Communications Strategist at Wunderman Thompson MAP, developing comprehensive content and channel strategies for various campaigns. Alisa has experience as a Marketing Coordinator and a Team Lead, managing teams and coordinating client campaigns. Early career roles include Communication and Event Coordinator at The Design Kids, and Marketing Strategy & Branding Coordinator at Moons and Junes. Alisa's educational background includes a Master’s degree in Management of Creative Business Processes from Copenhagen Business School, along with a Bachelor's degree in International Cultural and Business Studies from Universität Passau. Proficient in both English and German, Alisa has a diverse background in campaign management, customer success, and strategic communication.