Ashley Casselman

Lead Analyst Business Intelligence

Ashley Casselman is a seasoned Business Intelligence Analyst with extensive experience in designing and implementing BI solutions across various platforms such as Tableau, Qlikview, and DOMO. Currently serving as a Sr. Business Intelligence Analyst at VML MAP since January 2024, Ashley previously held the same title at Wunderman from September 2013 to January 2024. Ashley has a strong background in data analysis, quality assurance, and user training, with earlier roles including Senior Programs Specialist at KBM Group and Applications Analyst at Datacore Marketing, showcasing expertise in requirement gathering, reporting, and customer experience optimization. Prior experience as a Customer Care Team Lead and Universal Customer Care Representative, along with an Administrative Assistant role at the Federal Reserve Bank, further highlights Ashley's diverse skill set and commitment to delivering effective customer service and operational excellence.

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