Caroline Sofie Balschmidt

Caroline Sofie Balschmidt is a Global Client Partner specializing in Consumer Data Strategy and Digital Membership, currently serving as Open X Global Lead for 1P Consumer Data, CRM & Loyalty at WPP and as a Client Partner at VML MAP. Recognized for four consecutive years in Dansk Markedsføring’s The M List, Caroline operates with a growth mindset to elevate digital consumer experiences while driving organizational change. With a strong educational background in Theology and Religious Studies from Københavns Universitet, Caroline has previously held roles such as Senior Account Director and Resource Manager at various esteemed companies. Passionate about data-driven strategies, Caroline inspires collaboration and focuses on delivering results that enhance brand equity and shareholder value.