Charles Ashby

Charles Ashby currently serves as Data Strategy Lead at VML MAP, where responsibilities include managing data strategies for clients such as TCCC, Shell, and Ford since April 2023. Prior to this role, Charles held significant positions, including Global Media Measurement & Tech at PANDORA, where a groundbreaking cross-channel performance measurement platform was pioneered, and Senior Consultant at Wunderman, specializing in adtech and martech for major brands like adidas and Samsung. Additional experience includes Director at Omnicom Media Group, where cross-channel capabilities were developed, and Head of Digital Insight & Optimization at Wunderman, with a focus on growing ROI across multiple sectors. Charles also established Blue Business Dialog as CEO, led customer data initiatives at Avios, and contributed to marketing planning at notable firms such as Rapier and Sainsbury's. Academic credentials include a BSc (Hons) in Management & Design in Engineering from City St George’s, University of London, along with studies at Harvard Extension School and Gateway College.