Herika Lazarus

Herika Lazarus is a marketing technology analyst specializing in performance marketing and analytics, with a background in data analytics. Herika has held various roles, including Media Coordinator at World Vision from 2018 to 2020, where they significantly boosted media visibility and secured consistent placements across multiple languages. Currently, as a Marketing Technology Analyst at Bounteous, they are focused on developing strategies that enhance marketing effectiveness. Herika has extensive experience in public relations and journalism, having worked with organizations like Lazarus PR and Financial Times, and is pursuing a Bachelor’s degree in International Relations and Affairs from the University of London.