Laveena Bhatia is an accomplished Business Intelligence Manager currently working at VML MAP since April 2024 and has served as the Business Intelligence Analytics Manager at Wunderman Thompson since June 2019. With a strong background in executing A/B/C/Multivariate tests using Adobe Target and Analytics to enhance customer journey insights, Laveena has implemented enterprise-wide Testing and Personalization frameworks. Prior experience includes roles as a Senior Marketing Analyst and Marketing Analyst at Wunderman, as well as a Graduate Teaching Assistant at Bentley University's Academic Technology Center. Early career experiences encompass internships at Peninsula Technical Supplies, Yas Marina Circuit, and a focus on improving operational efficiencies and customer satisfaction. Laveena holds a Master of Science in Marketing & Business Analytics from Bentley University and a Bachelor of Arts in Business Management from Heriot-Watt University.
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