Paddy Tyldesley

Paddy Tyldesley is a Senior Experience Strategist at VML MAP, where they continue to drive innovative strategies in audience engagement. Previously, they held roles such as Digital Account Manager at Pitch Marketing Group and Activation Manager at 90/24 Media, where they executed impactful social campaigns for notable clients, including PlayStation and UEFA. Paddy's background includes experience as an Event Assistant for the European Tour's Golf Sixes and managing live content during The Masters tournament. They earned a Bachelor's degree in Marketing from the University of Brighton and have a strong passion for connecting brands with sports fans through unique content and emerging technologies.