Martin Hitch

Martin Hitch is an experienced executive with a robust background in leadership and business development within the technology and consumer goods sectors. Currently serving as Chief Executive Officer at Coros since December 2020, Martin oversees a company that leverages IoT and AI to enhance supply chain visibility. As an advisor for InOrbit, Inc. and Deep North, Martin contributes insights to the development of innovative technologies. Previously, Martin held the Chief Business Officer role at Bossa Nova Robotics, where the company pioneered service robots for retail. Other notable positions include VP of Marketing, Sales & Business Development at Ugobe, Inc., and Founder and CEO of World in Advance, a leading provider of marketing solutions for online marketplaces. Martin's early career included significant roles at MGA Entertainment, Hasbro, and Mattel, demonstrating a consistent track record of driving growth and strategic initiatives across various companies.