John Morrisey is the Head of On Trade at Vocation Brewery, where they leverage over two years of leadership in on-trade strategy and execution to strengthen the brewery's market presence. With FMCG expertise and extensive experience in customer development and sales management from previous roles at Diageo, Pernod Ricard UK, and Unilever, John has contributed to successful outcomes across competitive markets. They are also a Director at SIBA, the Society of Independent Brewers and Associates, highlighting their commitment to innovation and partnership within the drinks industry. John obtained a BSc (Honours) in Geography from the University of Liverpool.
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