Daniela Arrigoni

Daniela Arrigoni is a seasoned Product Marketing Manager B2B at Vodafone, with experience dating back to March 2012. Responsible for designing and executing strategies for Mobile, Data, and Convergence Connectivity products tailored for Small and Medium Business Customers, Daniela's role emphasizes enhancing customer satisfaction, reducing churn, and increasing average revenue per user (ARPU). Daniela has held various positions at Vodafone, including Marketing B2B Campaign Expert and B2B Outsourcing and Partnership Management Expert, and has managed numerous strategic marketing initiatives, campaign executions, and product performance optimizations. Daniela holds dual Master's degrees in Economics and Management from Aarhus University and Università di Pavia, along with a Bachelor's degree in Marketing and E-business. Additional early career experiences include roles as a part-time employee at Università degli studi di Pavia and a data collector at ISTAT.