James Diba is a digital marketing professional with over 10 years of experience, specializing in programmatic technologies that enhance advertising outcomes. They are currently serving as a Senior Media Manager at Vodafone Group, where they apply their expertise in consulting solutions for global advertisers in Telco, Retail, and FMCG. Previously, James held leadership roles at TPA Digital and The Programmatic Advisory and contributed to industry trade press. They also founded JD Digital Consulting, offering strategic consulting and bespoke training projects for leading advertisers and publishers. James holds a BSc in Maths and Accounting and Financial Management from Loughborough University.
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