Lorena Schätty is currently the Group Lead for Digital Analytics & Experimentation at Vodafone, a position held since 2025. They have previously served as a Senior Online Marketing Manager and Expert Performance Manager in Web Analytics at Vodafone and completed a Master's degree in Digital Business Management at Rheinische Fachhochschule Köln. Lorena also gained valuable experience through internships at Miele and Unitymedia, focusing on digital transformation and customer insights, respectively. They hold a Bachelor's degree in International Business Studies from Universität Paderborn and have participated in a study abroad program in Digital Marketing & Analytics at Regent's University London.
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