Mircea B. is a senior marketing and digital professional with over 14 years of experience in retail, telecom, and banking industries. Previously, they served as the Head of Digital Marketing at BRD - Groupe Société Générale and held various roles at Vodafone, BCR, and UPC Romania, focusing on digital transformation, performance marketing, and enhancing user experience. Mircea holds a Master's degree in Business/Corporate Communications and a Bachelor's degree in Economics from Academia de Studii Economice din București. Currently, they work as Chapter Lead for Digital, Martech, Analytics & Loyalty at Vodafone.
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