Rista Valab

Rista Valab has extensive experience in campaign development and data analysis, particularly in roles at British Gas, Vodafone, and Proximity London. As a Campaign Developer at British Gas from January 2015 to April 2022, Rista managed various acquisition and retention strategies across multiple channels, demonstrating strong skills in data decisioning and project management. Current responsibilities as a Pega Campaign Developer at Vodafone involve similar campaign development tasks. Prior experience includes serving as an MIS Analyst at First National Bank in South Africa, where Rista focused on data extraction and operational reporting, and various roles as a Senior Data Analyst at Proximity London, involving data manipulation, campaign execution, and performance analysis. Rista possesses excellent communication skills and has a proven track record in mentoring and documentation.