Simon Buckland

Simon Buckland serves as the UX Chapter Lead at Vodafone since March 2014, overseeing the consumer user experience strategy and managing various design operations, including the My Vodafone App and Tobi chatbot. Previous roles at Vodafone include DesignOps Lead and UX/UI Chapter Lead, where Simon focused on enhancing design quality and operational efficiency across web platforms. Prior experience includes leading design teams at Blink Creative Services Ltd, where significant projects included branding for the McDonald’s Olympic Programme, and freelance graphic design work delivering branding and web solutions. Simon's career began as a graphic designer at Boomerang Media Ltd, with an early internship at Purpose, and education includes a Bachelor of Arts in Graphic Design from The Arts Institute at Bournemouth.