Barry Collins

Barry Collins is currently the Head of Digital - Product, Design, Technical Delivery and Analytics at SMARTY, part of VodafoneThree, where they lead a department of over 60 individuals and oversee the digital performance of various channels. In previous roles, Barry has held positions such as Head of Product at ITV and MyBT, where they managed teams to optimize product offerings and digital strategies. Barry's early career includes contributions to major projects at companies like EE and Sky, where they focused on product development and user experience. They hold a Bachelor of Commerce degree with honors in Marketing and Economics from the University of Stellenbosch.