Mark Appleton

Mark Appleton, MSc., currently serves as the Regional Vice President of Marketing for the High Performance Metals Division at voestalpine since September 2023. Additionally, Mark is a Professor of Marketing at Conestoga College, where responsibility includes teaching a Marketing for Hospitality course. As the owner of Applemark Strategic Consulting, Mark develops marketing solutions for small to medium-sized BtoB companies. Previous positions include Director of Marketing at IPEX by Aliaxis, where Mark implemented a multi-brand marketing strategy, and regional director roles at voestalpine High Performance Metals Canada, focusing on customer experience and market insights. Mark’s extensive experience in marketing communications also includes managerial roles at Husky Injection Molding Systems and Mold-Masters Limited. Education includes a Master of Science in Marketing Communications from Roosevelt University and a BA in History from McMaster University.