Michelle Bovy

Michelle Bovy serves as the Chief Executive Officer at B-Sure since June 2009, where strategic and operational leadership in a highly regulated sector has been key to developing a multi-family office, with strong expertise in process management, corporate governance, and complex financial and legal matters. As a founding partner, Michelle guides the team in navigating complex financial issues while mentoring Financial Butlers to support successful entrepreneurs. Additionally, Michelle holds active roles as a board member at myFaro, focusing on wealth technology solutions, and as a guest lecturer at UHasselt and Voka-Vlaams netwerk van ondernemingen, educating future professionals and entrepreneurs on various financial topics. Previous experience includes leadership roles at Merit Capital, BDO Cynex, and Bovy NV, alongside a foundational career in financial auditing at Deloitte. Academic credentials include a Master’s in Personal Financial Planning from the University of Antwerp and a Master’s in Applied Economics from Hasselt University.