Max Granet

Max Granet is a multifaceted designer and brand director currently leading IDBYM, a global design agency focused on sustainable product development. A graduate of the Institut de Design Européen, they have a rich history in product design, having held roles including product designer at Antarès Sellier France and general director at GT Concept, where they created award-winning equestrian products. Max has also been recognized as "Man of the Year 2013" in equine sciences and techniques by L'Eperon magazine. As the brand manager for Devoucoux since 2021, Max has transformed the brand's identity and product line while also managing marketing and artistic direction.