Gaby Backman

Gaby Backman is a UX Lead at Volvo Cars, specializing in B2B solutions and transforming complex processes into streamlined digital experiences. With a background in service design and user experience, Gaby has previously contributed to various projects across multiple organizations, including Cheil Nordic and Valtech, where they focused on enhancing user interactions and collaboration. Gaby holds a Bachelor of Business Administration in International Marketing from Uppsala University and has completed a program in Digital Creative/Strategist with a focus on UX design. Passionate about connecting teams and understanding customer needs, Gaby thrives on guiding stakeholders toward impactful solutions.