Karin Bäcklund

Karin Bäcklund is the Head of Experiential & Events at Volvo Cars, where they lead a global team in developing impactful activations and events. With a background that includes roles such as Director of Sponsorship Exhibitions and a strong focus on brand partnerships, Karin has played a key role in major initiatives like the Volvo Ocean Race. They began their career as a Research Analyst at FOI, later moving into various positions within Volvo, honing their expertise in marketing communications and event strategy. Karin holds a Master of Science in Economics from Uppsala University.