Mark Cakebread is a seasoned media and marketing professional with over 20 years of experience working with leading clients, agency teams, and media owners. Currently, Mark serves as the Global Media & Audience Strategy Lead at Volvo Cars, where they champion global media strategies and audience-first thinking. Previously, Mark held roles as Client Lead at Wavemaker UK and The&Partnership, specializing in team leadership and client relationships while delivering strategic solutions for major automotive brands. Mark's extensive background in media negotiation and operations further enhances their ability to drive effective communication strategies.
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