Sofia Sterner Cederlöf

Sofia Sterner Cederlöf is the Head of APEC Retail Operations at Volvo Cars, where they lead retail transformation and enhance consumer experience in the APEC region. With over 10 years of experience in digital product development, Sofia previously held roles including Senior Business Project Manager and Head of Customer Care Uptime at Volvo Cars, as well as Project Manager positions at Crispin Porter Bogusky and Deasign. Sofia began their career as a salesperson at H&M and holds a Bachelor of Arts from the University of Skövde. They are recognized for their ambitious approach, strong interpersonal skills, and focus on customer-centric strategies.