Alex Macmillan

Product Lead

Alex Macmillan is the Director of Product, Monetization for MARVEL Strike Force at Scopely, where they lead a global team to enhance business performance and player value in a complex free-to-play game environment. Based in Vancouver, Alex has co-founded a mobile gaming studio, YourFriends, focusing on self-funding and product-driven culture. With an extensive background in game analytics, product management, and user experience research, Alex has successfully driven revenue and product strategy for several top-grossing mobile titles. They are currently pursuing a Doctor of Philosophy in Communications while actively writing on topics related to product management and game monetization. Alex is committed to building a community around F2P and product leadership in gaming.

Location

Vancouver, Canada

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